Tuesday, October 14, 2014

Powers of Two: Finding the Essence of Innovation in Creative Pairs

Joshua Wolf Shenk. Powers of Two: Finding the Essence of Innovation in Creative Pairs (Houghton Mifflin Harcourt, 2014).

"Society has long romanticised the creative power of the loner, be it the scientist who works all night in a laboratory or the cloistered writer wrapped up in the world of his own imagination. 'For centuries the myth of the lone genius has towered over us like a colossus,' writes Joshua Wolf Shenk at the start of his new book, Powers of Two. Unimpressed, he tries to debunk the idea that 'world-changing things' come from single minds, and makes the controversial claim that it is the 'creative pair', rather than the individual, that has produced the most imaginative work in history."
The Economist